WHAT A SALES FUNNEL DOES and HOW THE GROUP DYNAMIC IS CREATED
When does a Sale take place? Is it when the Customer picks up the item or schedules a service and then hands the money to the Seller? I suggest that the Sale occurs when the Customer decides to spend the money and SPENDS it. The harder the Seller makes it for the Customer to do this directly influences the Customer’s decision to spend the money with the Seller.
Factors include, the distance the Customer has to travel, the amount of time it takes the Customer to decide on the purchase, and the amount of effort it takes to actually spend the money. IT IS EASIER TO CLICK ON A PAYPAL BUTTON completing all 3 Factors at once.
A SALES FUNNEL is a method of persuasion. A SALES FUNNEL is also a means of communication.
This is NOT about advertising. This is about clicking the PayPal Button. IF a Customer clicks a PayPal Button, then the entire process becomes automated because the Customer has already made their decision to spend the money.
Once the button is clicked, the money is transferred and the person is redirected to another opportunity to click another PayPal button. It is then up to the Service/Product Provider to complete the transaction with scheduling the service or shipping the Product.
The whole process of persuading the Customer to click the Button is supported with graphics, video, hyperlinks, email capture, auto-responder emails, stats, tracking and ad purchasing (ie. The Advertising).
Once the Customer becomes accustomed to clicking the PayPal Button, you can direct the Customer to click “other” PayPal Buttons.
The process of getting the Customers to click on “other” PayPal Buttons includes the creation of a GROUP Strategy. Each member of the Group benefits because their PayPal buttons are presented to the Customer for clicking.
The Customer will click on your Group’s Buttons because of trust, reliability, product availability, and most importantly—EASE OF USE.
There does need to be some Management of the Group to respond to complaints, ensure uniformity of compliance in shipping and responding to Customer Needs. Customer Service is what keeps the Customer coming back.
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