March 15, 2017

YOU WON’T SUCCEED ON SOCIAL MEDIA, unless…

You Like, Comment & Share

There is a search on for the “magic method” of how to get Customers through Social Media. The answer is quite simple: NO! The real way to build a presence on Social Media is a regular pattern of building links to other people.

“Why should I take up so much time on Social Media?” When people scroll and scroll mindlessly through their Facebook page, they think they are wasting time. Yet, the actual dynamic is amazing. As you scroll, your mind collects images and impressions. In TV advertising, you note that the company repeats an image or message time after time—until it is indelibly marked in your mind. Have you ever seen the TV programs that play “memorable commercials”?

“Where’s the Beef” “I can’t believe I ate the whole thing” “I’ve fallen and I can’t get up”….. You can picture the elderly lady and the T-shirt-wearing pasta eater. The poor person on the floor. You didn’t watch the commercial, but you remember it. Because you were scrolling through TV at the time.

Well, your clients and potential customers are the same way. They scroll through Facebook, Twitter, Instagram, etc… and they look for familiar, comforting images and information. They often don’t even know they saw it. But if they don’t see your content, they won’t add that into their “safe zone”. The Safe Zone are those items that they look to for reference, to give them an idea of where they are in cyberspace. When they see a change, they either avoid it or notice it. That is where your Content Points can be most effective.

BUT YOU HAVE TO GET ONTO THEIR WALL….

The only way to get onto their wall is to make a link. If they are “Friends”, then you have to like, comment and share the items that they like, comment and share. TAKE THE PLUNGE AND CLICK !! Once the algorithm sees that you like similar things, Facebook and the other Social Media platforms will start showing your content to your Friends.

As for your Business Page. You must do the same thing. You can like, comment and share using your Business Page. Ask us at PC HERE for more information. www.pchere.org/MOBgt/gt.html Repeating content is all part of the BRANDING process. The client/customer looks for your logo, colors, or even typical posting. They will remember you, rather than the competition, if they have a positive experience. If you post HELPFUL content that they like, they will continue to click and view your content. The algorithm will remember this too and REWARD you by posting -- on the Potential Customer’s Wall -- more of the content you spend so much time and money creating for them to see.

Why spend the time on Social Media? Think about the Client/Customer. If you pass them on the street or in a meeting or in the same building, don’t you stop and talk to them? Most people would think it is RUDE to walk right on by saying nothing. So think about the difference in Waving, Shaking Hands, Talking, or Making Future Plans. This is exactly what you do with Social Media!

You have to learn sometime. So START TODAY….

Start clicking, you will see the results………

March 05, 2017

YOU WON’T SUCCEED ON SOCIAL MEDIA, unless…

You Like, Comment & Share

Post after post promises the entrepreneur a big return if they only watch this webinar or sign up for that promotion. “Learn how to create a masterful Facebook Ad Campaign”, they promise. Well, the truth is that simply having great content is the most important point to success in Social Media. Simply put, the “Algorithm” is set up to reward interesting content.

Learning how that Content is interesting to your targeted audience outdistances all other topics of importance with regards to Social Media Marketing. There is no magic step-by-step process that you don’t know about. You cannot watch a webinar or follow some comments to learn how to market on Social Media. This real secret is that you have to Like, Comment and Share.

To achieve in anything, people really want to avoid the work it takes to get their investment of time to pay off. You can’t bill for every hour that you spend with Online Marketing, so entrepreneurs make the big mistake and spend a ton of money on chasing the illusion that there is a secret process out there. Big time advertisers learned this years ago.

In order to succeed in advertising:

You have to learn who your audience is
You have to learn what will get their attention
You have to show them something interesting

The biggest surprise to the Social Media Newcomer is that they too can be successful. However, they fail to meet the simple requirement: develop relationships with their customer base. Trying to get that one “viral” post consumes the newbie. The answer is to use this new, great medium to expand their base and make contact with customers that they never could have afforded to contact in the past.

The real cost of Social Media is time. To get the numbers you have to read and click and read some more. Going to profile after profile, the successful Online Marketer has to glean the bits of information they can find. What movies are liked, what tv shows are watched, which musical band is popular, ----dogs, cats, trees, dresses, shirts, cakes, cookies, beer, wine---they all make up the attention span of the potential customer.

To create good content, the Marketer must take those likes and interests, find pictures and graphics that incorporate the interesting images into their content and then post that content at a time or on a page that the potential customer will see the content. Yet, even that strategy WILL NOT WORK, without the real work of the Marketing—making connections.

The most efficient use of time lies in clicking. To be successful, you must Like, Comment and Share on posts that your potential customers Like, Comment and Share. Developing the commonality is the true way to make the algorithm work for you. Simply put: the more in common you have with the audience, the more the audience will see your content. This process takes months to develop. SO START NOW !

Start clicking, you will see the results………

March 29, 2017

WHY SPEND A LOT OF MONEY AND TIME ON A WEBSITE THAT NOBODY SEES…

WHAT IS A WEB APP?

There is a belief that if you only have a website, then all your online needs can be solved. …But nobody is looking!

Websites are the backbone of Internet Marketing. Yet their use is often misunderstood to the novice or the executive who doesn’t get into the nuts and bolts of just what his company’s customers actually do online.

The truth is that most people spend very little time on a company’s website. Often they only go there once either to just check it out, or to find location information about the business.

All of the hours of tedious work by the Web Designer can be lost on the average consumer. The fancy menus, the extensive links, the graphics and the animation devices all get looked at, browsed past, and left in the dust. The attention span just isn’t there.

Those emails and long waits for the “site to be finished” put the pressure on the designer. The designer, long on hours and short on pay, tries to juggle multiple clients to get the latest design tricks incorporated into the site. Checking and rechecking links that get easily broken from one typo, the designer does his best to give the business an eye-catching site with a ton of information.

When the site is finally “finished”, everyone looks in awe and admiration. Then they promptly avoid looking at it again. The connections to “contact us” are considered fool-proof ways to get engagement with the customer. The shopping cart is believed to be the end proof that the company can sell online.

Meanwhile, the customers look for more recent information posted on Social Media and leave their comments on a Facebook page that most often is not monitored by the company. The customer checks for new things and then goes elsewhere. The website is there, but totally unused in relation to the vast expense of creating it.

Every so often, somebody pushes for a change to the website to “bring it up to date”. After extended attempts to reach the designer, who is very busy, a complete redesign, along with the expense is proposed. Meanwhile, the website becomes years out of date.

PC HERE proposes a different strategy. Using Web Apps and a much simpler design, web pages can be developed in a few hours that create fresh and inviting links to pages on the main website. The actual e-commerce pages that contain the detailed product descriptions and shopping cart items can be designed and linked to. But the information pages can be regularly updated with catchy phrases and current graphics/images.

The real place for ads and leads should be on a well-monitored Social Media page. The Web App allows for lead pages, email capture, sales, and direct links to important products/information that the company wants to emphasize NOW and change OFTEN. A Web App is a web page that has inviting graphics and direct links to other web pages.

Considering that a scrolling Facebook user spends mere SECONDS looking at content provided by the company—if indeed they even see the content on their wall—the business should remember that long-term content (product descriptions, services available, etc…) should be located on well-designed and hosted web pages. Attention-getting links in the form of Web Apps should be rotated, modified, and re-developed on a regular basis.

A Web App can be hosted outside of the company’s Web Domain. Links are blind to the end user, so the only thing they are looking at are the Web Page that they see. The Web App developer can host these web pages while the main site is linked to. So there is no need to bother the main web designer and no changes are needed to their design (at great time and expense). The long-term main website development can still be done according to the overall plan.

New products/services, special sales/price changes, and events are just some of the subjects of Web Apps. Flash pages that catch the eye and limit the scope, maintain the attention of the customer and serve an immediate purpose….increase sales.

PC HERE combines the Web App with a Social Media Action Plan. The Web App can drive traffic to the main Website and to the Social Media Accounts. The Web App link can be a part of the graphic (click here) or it can be put into emails.

Start clicking, you will see the results………