MAY 15, 2017
DON’T ASSUME WHAT PEOPLE ALREADY KNOW FOR THEMSELVES.
There is a belief that if you only have a website, then all your online needs can be solved. …But nobody is looking!
You can spend a lot of time and money on an advertising campaign. Companies will pay designers big bucks for fancy colors, animation, intricate graphics with charts and carefully edited copy. Despite these investments, you might be missing the point with your prospective customers and they miss your message entirely.
I try to take some time in the morning to compose my thoughts. Sunshine, birdcalls, and trees provide a focus away from the bustle of the Online Business world. The plants grow in reaction to the light and moisture. The birds stake out territory rising to the top of the canopy and sing their hearts out.
What the deer do, I can only assume. Grazing, resting, and moving through the forest, usually I only have their tracks to follow their movements. Today a deer came from the left across my view. 50 feet or so in front of me, she stopped. Unfortunately, the gentle breeze come from my back.
While she was bobbing her head for a better view, I froze. A foot stomp or two, and she turned, bouncing away for a short, fake dash. Since I didn’t follow, she snorted. Sure enough, she jumped away.
Certain things I can guess so far. Since I had not determined doe or buck (no antlers at this time), I figured the snorting was a buck thing. The deer was trying to establish territory. I was wrong. Picture your message online in Social Media appearing to the perspective customer. You might guess wrong about what they like or don’t like.
Following the patterns of general behavior is definitely different from reviewing Insights and other analytics. The numbers are often different from assumptions.
However, rather than trying to guess how many people see your ad in the newspaper, on flyers, or the yellow pages Online Marketing will give you exactly how many people were exposed to your message-or even who Likes, Comments, and Shares.
My assumptions about the doe changed when two deer following her appeared one at a time. The stomping and the snorting were NOT a challenge to me; they were a signal to the younger deer who had probably stayed with mom for almost 2 years.
PC HERE does the research and actively works with Social Media every day to build up our library of information on prospective customer reactions to posted content. Our goal is to transform the IDEAS your company/organization comes up with into content that establishes a connection with the customer.
Be creative and let us help. Get online with us. A Social Media Action Plan that is adjustable over time will help drive traffic to your current website. Sales will increase.
The feedback your business/organization will get from actually seeing what your customers and prospective customers Like, Comment and Share will change how you do business.
See our Web Apps here: 
April 25, 2017
SEND A TEXT WITH A WEB APP LINK.
WHAT IS A WEB APP?
There is a belief that if you only have a website, then all your online needs can be solved. …But nobody is looking!
OK you sent an email that explains exactly what you want to say to make your point. Several paragraphs with a full explanation of all of the options. You sure made your argument.
There is only one problem, the person you sent this email to doesn’t read it. Maybe they only read the first part, or they skim to the end. Making your reader work to understand your point drains the energy out of their interest in what you spent so much time preparing.
There is a better way to communicate your idea, provide graphic support, and redirect your reader’s attention to the point you want to make. That means greater productivity for in-house work and better chances for a sale with potential customers.
In the modern online world, reader attention spans have shrunk to less than 5 seconds. Preparing video for viewing on Social Media shows that 15 seconds is forever in the length of time for a video that shows up in the Newsfeed. That potential Customer flies past the video, maybe even with a false promise to watch it later.
PC HERE has developed the use of Web Apps to increase communication. With emails and Social Media posts, you have no control on the attention span. They read it or they don’t. With a Web App, the reader can quickly click —the action they usually take in leaving your email.
The click gives them an action to take. Instead of Passive reading, the reader gets interaction with the subject matter. “Get the product into the buyer’s hands.”
How does it work?
With the Web App, the reader will click on a link to start. That link can be words or an image. The action takes place. The Web 
App, stored online with 24/7 availability, shows the reader colorful and interesting images, inviting the reader to click on!
For example, rather than trying to describe the item you want to sell, the reader immediately sees an image. The reader can then click on the image, see any information about it, and BUY IT. clicking on the button takes them to PayPal (or the Merchant Account) for purchase.
For example, rather than trying to read how to fix something, the reader click to get the instructions or they click to see a video of the whole process.
The Web App Reduces the time the reader has to spend trying to get the information you are trying to get to them. Meanwhile, the reader’s interactive experience creates more interest in YOU.
April 09, 2017
Can anybody find your business?
Who looks at your Website?
WHAT IS A WEB APP?
There is a belief that if you only have a website, then all your online needs can be solved. …But nobody is looking!
When you bought that ad with Yellow Pages, or filled out the form for a phone listing, the sales person told you there was a certain number of people who would get the BOOK. EVERYBODY got the BOOK. Today, realize that NOBODY gets the BOOK.
In fact, some people are confused as to where to search for information. Realistically, if you need a product, you go to a store. If you need a Service, you always ask somebody. Stores disappear, and that somebody got tired of telling you to Google it.
Now, what happens when You need to sell a product/service? 
exactly do you get the word out? Signs, flyers, tv ads, etc. everything has a price and a connection to be effective.
Get on top of this issue by using the social media element to coordinate and store content. Setting dates and organizing information for your customers or your next promotion is a true function of social media groups, comment threads, and connections.
At PC HERE, we concentrate on the lead advertising of graphic design as a way to drive traffic to the Website the client has already invested in design, search, product and services.
A 
good Web App FLEXES size of the customer’s device—Desktop, SmartPhone, Tablet or Laptop.
All of the social media platforms provide actual numbers of how many people saw or interacted with your ad. This is impossible in Uni-directional advertising that merely broadcasts information. Online Marketing provides an interactive experience.
Customers see so much information before they get into the Store. The Somebody you used to ask will just nod you over to your phone to CLICK. The time is now to make the switch on your Listing. NOW because your customers already look to their phone and the Internet.
PC HERE will design graphics using your brands, logos, products and facilities. PC HERE will then establish the social media accounts along with an agreed-upon Social Media Posting Plan.
Creative dialog with the Customers, regular feedback, comments and client referrals are all components of an advertising strategy that works with what you have. Real numbers give you the ability to shift Marketing strategies, without the need to re-tool and start again.
PC HERE creates Web Apps in hours. Designed to link your social media accounts, the Web app then links your existing Website to your email to your sales pages and your banking. The Customers sees the information, decides what to do with it and buys your product/service. Finally, this one-stop shop includes a button for the Customer to push Complete Payment for the item.
You get the order, you get the information and the payment goes to your bank account. The purchase adds the customer to your contact list along with their email contact for future marketing. The connections to your social media account expand your reach and allow your regular social media postings to appear in the Customer’s News Feed.
See our Web Apps here: 
June 26, 2017
LONG-TERM SOCIAL MEDIA REQUIRES AN ACTION PLAN.
Online Marketing or Local Marketing you need to interact with your Customers, MORE than just catching their attention!
A Social Media Action Plan is more than just throwing money at advertising. I remember seeing the Yellow Pages sales rep come in the door of the Internet Café. He announced that everyone would be able to find me. My major decision would be in which category to list my business.
So how often are there changes made to the yellow pages ad? Once a year, with some excitement at first, “what to include” “how much more information can we fit”, and a few other questions. Then with each passing year, it just kind of lays there waiting for somebody to flip to the page.
Nobody looks there anymore. Since your business does not have a tv or radio budget, how or why will anyone find your business services? They simply will NOT take the time, so they ask somebody.
Even online, you find the same behavior. If someone is looking for Services or Products to buy, they ask somebody. That recommendation or referral is the place to start and end the search that might come across your business.
On Facebook, where they ask first, the Customer starts their search with a quick post on their Wall. Going deeper, they post a question on a Group page. Some Friend or Group Member posts the referral or suggestion that includes the FB page of the business, a map of where they are AND everyone in the Group then makes a comment on the business or suggests another.
Will YOUR business be the one they refer? Will there be an easy label linking to all of the information they need to decide to buy your services/products?
PC HERE sets up a framework for a Social Media Action Plan that includes your branding: logo, label, titles, colors, products and services. Steps include setting up Accounts in Facebook, Twitter and YouTube (options include Pinterest, Instagram, etc…) and coordinating a plan to post related content and to engage your Customers about your products/services.
This is more than a place to post pictures and set up events. You can engaged Customers with comments and feedback. The information from THAT INTERACTION is how you build your business and fix the problems that can arise.
Sure, you can advertise, but the TRUE purpose of Social Media is to engage your Customers and keep their business with you. When the Customer has your attention, they will buy from you. Your appearance on Social Media gives your Business a FACE that is reachable.
Once you have made that connection, you can keep that contact with some simple, regular posts to engage your Customers. This is all without leaving where your business. PC HERE can do the posting or train your staff.
Get online today and sell directly to your Customers.
See our Web Apps here: 
November 12, 2017
NO TIME TO BLOG,
ONLY TO RECORD FEELINGS.
There is a belief that if you only have a website, then all your online needs can be solved. …But nobody is looking!
TRUE LOVE means that you will live anywhere, anytime, anyway with that one person.
I discovered that this was not true. Rather than a feeling, Love became a hollow, dangerous force, while lacking sincerity the whole time.
Destruction means the loss of something you felt, not only as a possession, but also as a part of life that suddenly exists only in the past. What should have been a positive, living organism is now a memory placed into a clear vase and set on a shelf in full view of your favorite direction.
“Wake up and greet another day” becomes a delayed form of justification, a crutch to make it through another day until something drives those thoughts far from current thought.
The drive that kicks in, progresses the day into accomplishment. Daily success reaffirms the decision to locate. Sorry you are gone, you missed it, but you weren’t supposed to be here in the first place and you are happier where you are. Investigation continues.
When you think of dedication and devotion, think about whether growth with somebody else is building or limiting your goals and ideals--before you limit their hopes and dreams. The reluctance to expand goes both ways and the inevitable failure to compromise lies at the heart of the destruction.
The pure excitement of something new fades under the constant pressure of friends, family and society. Conform or be banished to the furthest reaches of the deserted lands. Live, think, breathe in the regular timing of what the reference section defines.
The new life is always out there. Constant change is the very nature of the Universe. Nothing creative comes out of rigid pattern. Now back to thought and enjoyment.
--30--
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